Discover how to apply it in your world.


Primal.Live™ is an intense, one-day immersive session with Patrick Hanlon, the creator of Primal Branding™, plus veteran marketers and branding professionals who have applied the Primal construct successfully for themselves, clients and brands.

Attendees will leave the workshop with an acute understanding of how to build sustainable brand communities that go far beyond the "Why?" and discover how to spread them across digital-first, social and conventional landscapes. We will also unlock the code for inside-out communities. That is, how to design internal culture and purpose-driven cultures.