Probably funny.

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Primal Branding is the seminal construct for building communities around people, places, and things (that includes products and services). Rooted in the fundamentals of belief and great storytelling, Primal Branding is at the top of the funnel and at the bottom of the funnel--it provides not only a holistic methodology, but also inspires new tools for omni-channel activation. When people feel they are part of your tribe, they prefer you above other choices.

Primal.Live LAX brings this code to life for crowd-builders, personal branding and marketing professionals, while giving them the skills they need to apply it to their brands and clients. It's not just about the 'Why,' it's about the We.